Short answer
SEO optimises a page to rank in a list of search results. AEO (answer engine optimisation) optimises the same page to be quoted as the answer by AI systems such as Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity and Copilot. AEO relies on clear factual statements, question-shaped headings, structured data and consistent company information rather than keyword density.
What SEO optimises
Classic SEO works on the ranked list: crawlability, internal links, page titles, descriptions, page speed and topical depth. The goal is a click from a results page to your website.
That job has not disappeared. Crawlable, fast, well-structured pages remain the base layer — AI systems mostly read the same web that Google crawls.
What AEO optimises
AEO works on the answer. An answer engine extracts a short factual claim and attributes it to a source, so pages that state facts plainly get quoted more often than pages that bury them in marketing prose.
Practically, this means each important page should answer one question in the first paragraph, use headings written the way people ask questions, and repeat the same company facts — legal name, address, phone, service list — everywhere they appear.
What to change on your website
Add a short direct answer above the detail on every commercially important page.
Publish structured data — Organization, WebSite, LocalBusiness, Service, BreadcrumbList and Article — so machines read entities rather than guessing them.
State clearly what you do not offer. Contradiction is what makes AI systems distrust a source, and an explicit exclusion prevents wrong answers about your business.
Keep an llms.txt file with the company's core facts and page map so AI crawlers find a clean summary quickly.
How to measure it
Search Console still reports impressions and clicks, including traffic that arrives after an AI Overview.
For assistants, measure referral traffic from AI hosts and test the questions your customers actually ask. If the answer names a competitor and not you, the gap is usually missing plain-language facts, not missing keywords.
Work with K Globes Digital Media
Social media management, brand campaigns, advertisement films, corporate films and documentaries — produced from Ahmedabad for businesses across Gujarat and India.